Helloooo! Back at it again. Here's another part of the feasibility report focusing on niche markets and customer personas.
How could I introduce my venture opportunity to a niche market?
How is my product niche?
It’s for the open minded, the risk takers, the ones who want to achieve and MOVE FORWARD in life. We aren’t bound by social constraints. We aren’t bound by tradition. It’s for those that believe a stranger is just a friend you haven’t met. It’s for the crazy, the passionate. The ones with a dream and a little secret being nurtured and grown, a love. A love for art, cinematography, writing, singing, laughing, gardening, ANYTHING. For new connections and new friends. For smiles and relationships. Those with that crazy kinda grin. Those that believe in the power of collaboration. Collaboration for purpose, for creation. Collaboration to change the world.
I would go through social media channels, through personal interactions and interviews. I would definitely need to ensure I have the story behind the application of the technology set up, e.g. the story of how I could do with a videographer, but don’t know any. How although I am in a small and personal college, I still feel like some of the people in my classes are strangers. If they want to be, that’s fine. But there must be SOME out there that feel the same as me. And that’s just in my little environment. Imagine in a full-scale university?
There are plenty of university systems out there, plenty of professional networking and career opportunity apps and plenty of social apps, but how many combine it all into ONE SYSTEM that every single student will be exposed to at the uni that buys and implements it.
Describe my customer persona and the USP
It’s an application with a practical AND fulfilling social purpose. One that will allow beautiful creation to happen as well as beautiful memories and relationships. A technology that unites our young, crazy dreamers.
I think the answer to the first question is a pretty good soft customer description, while a more detailed factual one is here:
Thanks for reading!!
Misha
Comments